A remake of Yorkshire’s 1993 Axa Equity & Law League Shirt was remade by kit manufacturers Kukri in December 2022.

A video launch was designed and created ahead of Christmas. Using a spare room in the Pavilion at Headngley, the marketing team completely painted the room using the pattern from the retro shirt and designed a makeshift Yorkshire fanatics bedroom. Playing with nostalgia, we created props such as posters, tape cassettes, CDs and VHS cassettes from the nineties but using current players in the artwork.

Launch Video

Photography