Following arguably the most turbulant years in Yorkshire CCC’s history. A fresh new campaign (#YorkshireFamily) was launched to bring the Yorkshire cricket community closer together. The primary aim is to improve the relationships with the 632 affliliated clubs around the region through targeted marketing campaigns with a drive to increase attendances.

I created an abstract pattern to be used on all assets depicting multiple cricket pitches all-together. It started with the T20 shirt designs, featuring names of all 632 affliliated clubs in Yorkshire on the mens shirts, and 152 women and girls clubs on the Northern Diamonds shirt.

We visited cricket clubs in Doncaster, Sheffield, Barnsley, Wakefield, Leeds and Huddersfield to film the campaign launch.

The Memberships were completely re-structured in January 2023, to make attending cricket at Headingley more affordable by creating a ‘build your own’ functionality when purchasing a membership. This enables members to only pay for what they use, hopefully allowing new members to join that previously wasn’t able to.