For the 2022 season. Yorkshire County Cricket Club launched its Respect Campaign. A free text line was created for spectators at Headingley to report anti-social behaviour within the ground.

I created a logo which was displayed on in-stadia screens, 6-sheet poster sites and online pre-match guides. Our ‘Yorkies’ match day volunteers also proudly wore t-shirts highlighting the text number.

I worked with the marketing team to produce a video which was played at all major matches at Headingey including the England internationals.

Video

Photography