England Cricket Direct Mail

A direct mail was posted to Yorkshire CCC’s previous international ticket buyers to encourage sales to both the internationals at Emerald Headingley in 2017. It was a newspaper-style design which featured full name personalisation on the front and back pages, calling for them to return by England captain Joe Root. The newspaper theme was carried throughout featuring a back page sports section, crossword, jovial cricket-themed horoscopes and a statistics page for the two international fixtures.

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